Whelp.

Last week, I attended WWDC in San Francisco. I was in the Bay Area for two weeks in all and spent a lot of time meeting people I know from the Internet.

Since the last time I was at WWDC, I’ve pulished two books, a second edition to a book, started contributing to a number of open source projects, wrote a tonne of iOS 7 tutorials, started another podcast, and doubled my number of twitter followers. Basically, it was a busy year.

In hindsight, it shouldn’t have come as such a surprise when I ran into a lot of people who knew who I was. The common refrain from the week was something like:

Hi, nice to meet you. I’m Ash.

Ash… Furrow?

(sheepishly) yeah?

(My friend and colleague Orta says I have a branding problem, but I just can’t see myself introducing myself as “Ash Furrow”.)

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One person who recognized me asked for a photo, since she didn’t think her friends back in Melbourne would believe that she had met me.

So yeah. Last week was a big adjustment. I’m not used to attention in the real world, and it’s a little uncomfortable to be honest. From a personal perspective, it’s something that I think I’m going to have to get used to. And not all attention is desirable – I pissed off a lot of people last week with some strong opinions on Apple’s new programming language.

I think what I’m most concerned about is remaining authentic. I answer a lot of questions people have about collection views, ReactiveCocoa, and other topics I’ve written about. Usually over email or twitter. I always try and answer each question as best I can, but that obviously doesn’t scale, and lately, I’ve been falling behind. It’s going to be an interesting problem going forward, and I’m not quite sure what I’m going to do.


Posted on June 11, 2014