This week, at Artsy’s offsite, Orta and I are leading a workshop named “Bootstrap your Blog!” where we’ll try to get participants most of the way towards their first blog post. This advice is widely applicable, so I thought I’d share it here.
Here’s the introductory email we sent participants.
Hello team! Orta and I are super-excited you’re coming to our “Bootstrap your Blog” workshop at Artsy’s offsite! Here’s a brief intro describing the workshop and a small bit of necessary preparation.
Our workshop’s goal is to get you most of the way towards writing your first blog post. We’ll be describing what a good blog post is, how to write one, and most importantly: how to recognize when to write a blog post.
You’ll need to bring an idea to blog about. This idea should be something you care about – the more you care, the easier it’ll be to blog. It can be related to Artsy, or not, as long as you care about it. Try to think of something you’ve recently learned, or were surprised by, and bring that idea with you.
We’re recommending you use pencil and paper, which suits the offsite a little better than computers. We’ll have materials, but you’re welcome to use a laptop or tablet if that’s more comfortable.
We’re really looking forward to this because we both believe in a world where everyone benefits when we all share our experiences. It’s exciting and rewarding to be there as you take your first steps into that world, but remember that the most important thing is that you enjoy yourself. Have fun!
The email is meant to be encouraging without applying too much pressure. People get caught up in the details of writing and that can be discouraging. Instead, I’ve tried to frame our introduction as a learning exercise so that making mistakes, or not completing a blog post, are totally acceptable. I write half blog posts all the time and they never get published, and that’s okay.
Here are the main points we’re going to cover in the actual workshop.
And that’s it! Remember to relax, take it easy, and remember: your blog doesn’t need to be perfect, it just needs to be yours.