Samsung mocks iPhone 5 Buyers


September 19, 2012

Great article on The Verge discussing Samsung’s latest Galaxy S3 ad, which mocks Apple users.

Classy, guys.

The Verge comments that it’s strange to mock potential customers, but I don’t think that’s what Samsung is aiming for here.

Samsung is looking for centrist consumers who probably might not even have a smart phone yet, and who think that waiting in line overnight for a cell phone is silly. People like my mom.

I’m not sure people won over by such a negative ad are the kind of customers Apple wants, and I don’t think they’re the kind of customers I want, either.


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