Interesting article I read this morning about the future of publishing and publishers.

I’ve said it before and I’ll say it again now: the needs and desires of traditional media outlets are not congruent or compatible with the needs and desires of individuals or small teams working to publish something. Yesterday, I became a publisher, and this has dramatically changed the way that I read articles like this one.

One thing that stood out to me as incredible obvious, but apparently needed to be said, is that your readers are a community and you should engage with them. Our editor, designer, and myself have been active in accruing participation from our audience.